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4min chapter
The Roaring Twenties And The Birth Of Consumer Credit - Martha Olney
The Joe Walker Podcast
The Psychology of Advertising in the 1920s
The notion was, buy this car and it will bring you joy. Once you've taken something, a very tangible course of action, your emotions start to slowly come in line with that. A similar sort of psychology to the psychological warfare that Chinese practiced on US soldiers in prisoner of war camps. And if you take this action, I don't know if change behavior, but take this action by the car and these emotions will follow.
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