3min chapter

REWORK cover image

Mission Statement Impossible

REWORK

CHAPTER

Mission Statements

I just don't think they have value unless they are trading something off. If everyone in the world would agree with these sentences you've picked out, i mean, you've just picked out some nice sentences. And that's really at th at the core of your mission. This is also why i don't like, like, elevator pitches. It's an unrealistic thing to even have to write or listen to or absorb. Just, there's an incongruency with the gravity of the concept. Is it important to have a value stated that can be disagreed with? Of course you will. Because do you know what? If you've never seen a successful app ation of a concept

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