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Episode 34: The Starbucks IPO with Dan Levitan
Acquired
The Competitive Moat Around Starbucks
Danny Cevallos: I think there are probably two competitive moats that have been around Starbucks since the beginning. The real differentiation and how they have withstood the competition is because of the commitment of the people which then made Starbucks become in customers mind something bigger than just buying a cup of coffee. He says if you know you have 18 opportunities to exceed your customer's expectations or flub it, everything matters. And so your attention to detail and your earn it every day attitude becomes present. In an IPO today, the management of the company goes around the country and depending upon the size of the IPO, perhaps the world and pitches to investors. They do it in two formats. One
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