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The Future Of Content Isn't What You Think with Anthony Kennada

Distribution First

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The Evolution of Owned Data

Marketers have to do something. The only thing you can't do in this season is the same thing you did last year. With web analytics tools like Google Analytics, everything's inferred with 300 impressions on that post. It's hard to really tell that story to a CFO similar with a YouTube view or a Spotify listen.

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