The Future of Data-Driven Marketing -- David Finkelstein // BDEX
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Difference Between Leasing and Buying Data Platforms
Most platforms in that data, you're not really buying it. You're paying an ongoing percentage or amount on a c p m bas cho the owner of that data for as long as you use that data. In our platform, you're actually buying that data and then you can deploy it as a first party audience across a myriad of platforms. With some data platforms, you're renting or leasing the data, as opposed to buying at first hand.
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