#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.
He and Dave discuss
- LinkedIn Ad Creative & Consistent Branding
- Thought Leader Ads & Organic Reach
- Niche Audiences & Custom Content
- Nurture Campaigns
- Expert LinkedIn Ads Tips
Timestamps
- (00:00) - - Intro to Anthony Blatner
- (09:27) - - Focusing on LinkedIn and Future Expansion
- (12:52) - - Effective Social Media Advertising and Organic Content
- (16:16) - - The Overlooked Importance of Creative Content in Advertising
- (18:24) - - Targeting Personas with Top-of-Funnel Ads
- (25:22) - - Creating Unique and Targeted Content: Pros and Cons
- (26:38) - - Lead Generation Strategies for Small Budgets
- (30:51) - - Effective Funnel Strategies for Small Budgets
- (34:20) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
- (39:13) - - Building Long-Term Memory with Consistent Branding in Marketing
- (41:34) - - The Power of Narrow Focus for Audience Growth
- (44:41) - - Content Planning Based on Sales Cycle Length
- (46:30) - - Connecting with Anthony Blatner on LinkedIn
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