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Ep 457 Negotiation Masterclass: Harvard’s Jim Sebenius on Maximizing Your Business Sale

Built to Sell Radio

CHAPTER

Navigating Competitive Negotiations

This chapter emphasizes the importance of generating competition during business sale negotiations, highlighting how competing parties can leverage outcomes. It explores strategies for attracting multiple buyers while addressing the risks of making a deal too public. Additionally, the discussion includes insights on valuation dynamics, buyer perspectives, and psychological biases that affect negotiation outcomes.

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