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Introduction
Toys might seem frivolous, but to psychologists, theyare a subject for serious study. Play is how kids stretch their brains and develop crucial cognitive, social and other skills. Why do some toys stand the test of time, while others are just a one season wonder? What's the difference between fun and educational toysy do we assign gender appropriateness to some toys and not to others? How do kids toy preferences change as they age? And how has technology changed what toys are and the way kids play with toys?