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Online Advertising

Patented: History of Inventions

CHAPTER

Is There a Future for Advertising on the Internet?

A listener got in touch with us who wants to better understand internet ad technology. To me, I looked into a little bit and I don't understand it. So you're going to have to excuse my ignorance. It turns out that some people do click on ads, but it is a very vanishingly small number of people. We had no idea advertising really would be such a fundamental financial engine for the web.

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