That Will Never Work cover image

#22: Self-Made in Every Way

That Will Never Work

CHAPTER

The Way You Protect Yourself Is Through Your Brand

When people wear a brand, there's only a small piece of it. The rest is what does it say about them? And that comes from who made it. It's an incredibly coppy imitation, paying homageswhat you'd say if you worked in the atilier type of business. So that's not the way hat you protect yourself. You don't need to be luxury, but you need to be who you are.

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