EP149: How To Build a Testimonial Machine with CEO of Joza Marketing Dave Albano
The DigitalMarketer Podcast
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Do You Have a Customer Value Journey?
Testimonials and case studies in particular, they're at the advocate stage. I want to make a distinction between advocates and a promoters. Promoters are shouting you from the roof tops. They drive rofurls. And it's a feedback loop right back into the wearers stage. That's high level overview of the customer value journey. It touches on all bases of your business strategy. Remember, simple, easy and violable. In this clip right here, dave goes through all the different types of testimonials and answers some of the questions.
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