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The role of the CMO in the age of the AI renaissance

The Great Indoors

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AI and Storytelling: A New Era

This chapter highlights the transformative role of storytelling in marketing, emphasizing emotional connections and brand personality in a digital era. It explores the impact of generative AI, showcasing innovations like personalized avatars and the evolving relationships individuals form with AI. The discussion navigates the balance between the exciting possibilities of AI in creative fields and the ethical considerations that accompany these technological advancements.

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