Geniuses Of Copywriting cover image

Lukas Resheske

Geniuses Of Copywriting

CHAPTER

The Vocal Minority

Vocal minority is a systemic global problem in so many different industries. Human nature tends to amplify anger and an nvitriol. Technology amplifies any one's voice, but we enjoy conflict tand obviously the things that escalate conflict and drama are going to be the most prevalent. The true silent major of people just really don't give enough of a crap about the topic to say anything. Those people are never heard. They're silent. And i think it's because the technology of the day amplifies anyone's voice with a technology. So if everybody's voice is amplified in the same way,  that's what gets pushed.

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