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Sweathead, A Strategy Podcast
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The Importance of Earning Media in Australia
Australia is very unique because it's obviously a massive continent but it's a small population 22ish million people with national media so you can get national attention. There's no real equivalent in the US for that like there's something about the smallness and monoculture of Australia largely speaking that allow these ideas to travel. We've had I'd say 15 to 17 years of these ideas maybe a little influence when naked the agency naked was big in Australia at least from a reputation point of view earth hour the urban at all thatbut yeah those ideas aren't super mainstream elsewhere there's a lot more telling.
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