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Identity Shifts, Not Mindset Shifts: Matthew Lakajev's "Three C's" Formula for Organic Leads - CFR #780

ClickFunnels Radio

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Building Trust Through Content

This chapter explores the 'three C's' concept, emphasizing the role of strategic content in establishing trust and converting strangers into advocates. It discusses the importance of nurturing genuine relationships over high-pressure sales tactics, highlighting the necessity of meaningful engagement in B2B contexts.

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