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How "The Dance" reversed Speight’s Beer's 36% sales decline

On Strategy Showcase

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The End End Is the End End, Lucinda

The brief that weturned was that we had to tru tospite cor values and beliefs, but exprese mat ship in a different way. Lucinda: We knew inherently that irrespective of b mainstring b occasions being declined, the fundamental need for nature, e coined at spaceship, wasn't. So how did we actually take the deeds that the brad had always defined itself on in terms of nature, and find a new way of expressing them? The end end is the abis contray relevant communications and single minded inevation.

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