Kwik Brain with Jim Kwik cover image

Make The Placebo Effect Work for You with Erik Vance

Kwik Brain with Jim Kwik

CHAPTER

The Power of Placebos

The book is not only very insightful, but it's entertaining as well. The placebo effect has been around for thousands of years and arguably since before we were even humans. Placebos are kind of a glitch in the matrix where your brain is willing to fill in the gap in order that the expectation meets reality.

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