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YouTube Ads - What Are the Basics?
The important part is understanding your goal of what you want to use yu tube for, as well as the type of video crative that you already have. In an instrem ad, we like that 15 o 30 second type video forma to make it like a t v commercial feel. With discovery i've run video ads for those that are 30 minutes or longer, because that user was looking for something specific on youtube.