The CTV Podcast  cover image

Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.

The CTV Podcast

CHAPTER

Intro

This chapter explores the unique features of connected TV (CTV) and underscores the need to manage it as a standalone medium. It highlights the skills and challenges required to leverage CTV effectively, along with the imperative for teams to evolve with advancements in television.

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