4min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: Shopify's VP Product on Why the Founder is Always the Head of Product, What Makes Truly Special Product Managers, Why The Majority of Product Managers Need to Change, Why Top-Down Decision-Making in Product is Good & How Shopify Will Be Bigger

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Marketing Challenges at Shopify

This chapter explores the complexities of marketing for Shopify as it aims to engage a diverse customer base, from small businesses to large enterprises. The speakers discuss the need for authentic messaging and building a strong community, while also examining the unique product management strategies that set Shopify apart in the e-commerce landscape.

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