The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

436: Selling Services to PE Firms with Aimably’s Founder and Stanford Grad, Claire Milligan

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Strategies for Effective Inbound Marketing

This chapter explores inbound marketing strategies such as thought leadership, targeting decision makers, generating reviews, and optimizing search engines. It also emphasizes the role of customer review sites and subscription services in gaining market insights and competitive advantage.

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