Vooru is an in-house pet concierge at luxury multi-family properties. The name comes from a motion that a dog makes when they hear a human voice. Vooru offers grooming on site, veterinary care, and even in home delivery of treats, toys and food.
In the start-up world, when is it possible to grow too fast? Harvard Business School professor Tom Eisenmann and entrepreneur Lindsey Hyde discuss what led to the failure of Hyde’s pet care start-up, Baroo.