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The Best of Scaling Up 2022

Scaling Up Business with Bill Gallagher

CHAPTER

The Five, Four, Three Sales Process

"I kind of see myself as like the Bruce Lee of sales training. So meaning Bruce Lee was very big on study all the great masters, study kung fu, study boxing, study jik kun doe," he says. "And then what's the best of that art and then throw away the rest? That's really what I've done with the five, four, three." He adds: "The challenger process is great, but it's only around one key concept": create a challenging selling message.

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