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S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula
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The Purpose of Releasing Sales Numbers
"What is the purpose of releasing your sales numbers?" "That's a good question. Go back to this Ollipop thing," he says. "I think they use a platform where they can incentivize people to post, meaning like, based on how many views you get ... I think they did 225 million views in February"
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