3min chapter

Value Investing with Legends cover image

Connecting Theory and Practice Through The 5x5x5 Student Investment Fund

Value Investing with Legends

CHAPTER

What's Next for Tequila?

The Asian market will continue to favor sort of North America and Western Europe where there's so many points of reverence. If you really look at it with millennials actually, it's almost as in the US, you know, bourbon has really had a boom in the last decade. And you now have millennials who are almost that bourbon's getting deluded in a way and now we need to find the next cool thing. That really has become tequila and mezcal. Mike: The first thing that caught my eye was just the 40% discount that Quairvo is trading towards peers. I'm trying to understand why that is and what is the market missing here.

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