2min chapter

Marketing Against The Grain cover image

Marketing Execs React To The Netflix Pepsi Documentary

Marketing Against The Grain

CHAPTER

Coca-Cola and the Cola Wars

The Cola Wars really started in 1963 when Pepsi released one of their most famous and iconic ads, which was the Pepsi generation. Kieran: If I was going to drink soda today, it would absolutely be a Crystal Pepsi. But for me, that shows how commoditize these products were is why I'm bringing Crystal Pepsi up.

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