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Lead, lead again, w/Meta's Sheryl Sandberg
Masters of Scale
Mark Zuckerberg's Strategy for the Mobile First Company
Zuckerberg told the company all hands that they were going to be a mobile first company. He did it incredibly well, but then you know what happened next day? Nothing. People still came in with their desk cops screen shots because that's what they knew how to build. So he said no more meetings unless your mobile screen shots first. And just by making that shift, he made the shift in the company. But it meant retraining a lot of engineers.
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