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3min chapter
What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
In Depth
How to Build the Most Productive Relationship With Your Sales Opponent
The first thing I always try to do with my sales counterpart is to level set on how we think about driving pipeline and leads for the business. Figuring out those types of personality traits early on is important too because you can't be a successful marketer as a lone wolf. You absolutely need your sales leader to help drive the programs that you're trying to drive.
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