Double click is an advertising cabazan advertising company. They were one of the early pioneers in on line advertising. Google and companies like taste book and twitter came along later, essentially became attention mu. There's a reason why you sae conspiracy theories and anger on face bookyou know, when it tracs attention, d gets people iled up. And so we now live in this environment where everything is about grabbing our attention.
Former Google ads boss Sridhar Ramaswamy says that we live in a world that seems to give out free content when we use a search engine. But that world comes with a hidden cost--search results that distort what we find and serve advertisers rather than searchers. Ramaswamy talks with EconTalk host Russ Roberts about how Google works and why he started a new search engine, Neeva, with a different business model.