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Bloomberg Intelligence
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The Transformation of Media and Advertising
This chapter examines the shift from traditional media formats to the forefront of digital advertising, highlighting the roles of major companies like Google and Facebook. It explores the complexities and rapid changes in the advertising technology landscape, discussing the impact of regulatory scrutiny and the potential of artificial intelligence in this evolving sector. The chapter emphasizes the growth and fragmentation within digital advertising while forecasting a promising future for the industry despite current economic challenges.
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