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Bloomberg Businessweek Weekend - May 26th, 2023
Bloomberg Businessweek
The Future of Adidas
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Adidas has this habit of just going back to its oldest stuff. The new CEO says he wants to be quicker to latch on to trends, and they've identified the Samba as what they need to go toward at this moment. They're asking for more product from factories in Asia and getting that into stores as quickly as they can. It also looks a little bit like maybe playing into some sports that people have forgotten about too,. That Adidas was once known for, like wrestling, boxing, etc.
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