Keto does take a bit out of play as well, but I think the low FOB Maps diet, on map, when they go on the full elimination takes a lot out. So you can still filter within the app by kosher and halal restaurants. But in terms of how we see food in the long term, we just see it as the dietary profile that helps you navigate life. Whether that is an stadium on a cruise ship, doing your groceries, at a birthday party, at a friend's birthday party, wherever that might be. We really want to nail that and get that right before we start focusing too much on the other verticals.

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