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64. The Weight of Things – From Physical to Digital

Shit You Don't Learn in School

CHAPTER

Do You Know What You Don't Know?

The Diderot effect is the idea that obtaining a new possession often creates a spiral of consumption leading you to acquire more. And as a result, we end up buying things that are previous selves never needed. I've tweeted about this feeling of just having so much stuff and not knowing how it happened. What is it about humans that just makes us so driven to want to buy things?

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