The Challenges of Being a Moral Entrepreneur

The best moral entrepreneurs, they find this $20 bill on the sidewalk where it's something that's true that few people agree with them with at the time. I love that. How do you think about that in the lens of what you're building now with mountaintop? And because it seems to me like one of the challenges you'll have is that a lot of people that are moral entrepreneurs, when you're first getting them started, will appear to be wrong or not quite correct.