How… The Elections Were Won And Lost: Labour in 1992
How To Win An Election
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The Sheffield Rally and Its Fallout
This chapter examines the significant political event of the Sheffield rally, highlighting the behind-the-scenes chaos and the strategic missteps that marred the campaign. The speaker reflects on the challenges of transitioning the Labour Party towards a more professional campaigning approach, contrasting it with historical Conservative advantages. It ultimately reveals the emotional toll of electoral setbacks and the bittersweet lessons learned in political strategy.
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