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BT's EE Talks, Journalism and PR, Ofcom's Review into C4, London Weeklies Launch

The Media Show

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The Shifting Power Dynamics of PR and Journalism in the Digital Age

The chapter delves into the evolving relationship between public relations and journalism, emphasizing the increasing influence of PR professionals in shaping narratives and impacting media landscapes. It discusses the challenges faced by journalists due to financial constraints and the rise of PR in disseminating messages without traditional scrutiny. The conversation explores the ethical considerations and changing power dynamics between PR and journalism in the digital era.

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