Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#252 How To Drive Inbound Without Gated Content - Tara Robertson

Breaking B2B - B2B Marketing & Demand Generation Podcast

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How to Use Get Content to Increase Sales

I would look at where your actual customers and opportunities are coming from. Get granular about that you can even have, we have our sales team on the demo they ask kind of what prompted you to book this call and we track that in sales for us. A lot of companies are doing it just on their demo form now too. But getting that anecdotal feedback and kind of pairing that with the data is really important.

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