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Selects: How Publicists Work

Stuff You Should Know

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Behind the Scenes: Life as a Publicist

This chapter reveals the hectic and unpredictable life of publicists, showcasing their vital role in supporting clients, especially during crises. It discusses the balance between crafting public statements and providing private advice, alongside the creative ways publicists generate publicity. The conversation also highlights the importance of practical experience over formal education in navigating a career in public relations.

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