Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Exploring Memory, Imagination, and Optimism Bias
This chapter delves into the speaker's transition from studying memory and traumatic events to focusing on imagination and optimism bias. It highlights the intersections of brain science, memory, and decision-making, and discusses applying academic principles in commercial contexts like advertising.
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