Navigating Challenges in the Wedding Industry During a Pandemic

With the wedding industry dramatically impacted by the pandemic, co-founder and CEO of Zola, Shan-Lyn Ma decided to pivot. Instead of just wedding planning, Zola would expand to include livestreaming virtual weddings as well as an e-commerce marketplace for home goods. Shan-Lyn talks with Guy about her forecast for the wedding industry this year and how to get more girls interested in entrepreneurship. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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