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Design Fiction

The Futurists

CHAPTER

The Generational Challenges of Corporate Social Responsibility

Julian Zelizer: We are reaching an age where we're not talking about ESG programs or corporate social responsibility programs. If your organization is not committed to making the planet a better place, I think you're going to find it very difficult to do business in the future. The younger generation are going to look at corporations in a very different way from the way we do today.

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