🎉 Welcome to a very special milestone episode of Wear This Not That, where we’re celebrating not only five years of fabulous fashion advice but also the grand opening of the Wear This Not That online store! #YYYYAASSSS

🔥 HOT TIP: Don't forget to tune into our YouTube channel where you can see all of these items live on video and see how the items can be styled and worn.

Holly Katz—your favorite personal stylist and the only Holly you need to know—is officially your stylist in your back pocket.

Every item in the store has been hand-picked with YOU in mind. Whether you hate shopping, feel stuck in your style, or just need a few wardrobe staples that fit and flatter, Holly’s done the hard work so you don’t have to. We've streamlined your everyday pieces with our inventory to take the guesswork out of getting dressed.

This episode is all about the launch, the vision, and the curated collection, perfect for women over 40 who want to look intentional, stylish, and age-appropriate while evolving their style.