2min chapter

Outbound Squad cover image

How to sell to CISOs and security professionals

Outbound Squad

CHAPTER

What Are the Do's and Don'ts?

There are a lot of do's and don'ts for reaching out to potential customers. Don't ask about critical things, asking about infrastructure can be an easy insight or trigger. If you're sending a cold email with a video in it, right, this is going to contain an unknown link. You may not even necessarily know it. And now you're just shouting into the void.

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