#45. Mastering Storytelling, Scuba diving, and Life as a 2000's Rave DJ with Seth Erickson (of Storify Agency)
The Playhard Podcast
Branding Is Like Building a Person, Right?
I have a kind of a way that I explain branding to people that everybody seems to like and make sense because it's more tangible. So what I, what I try to explain to them is like brand, like building a brand is like building a person, right? And so if you start thinking about it, like, you know, if my company was a person, what would that person look like? How would they act? HowWould they talk? Right? So I explain it in that way. That seems to help a lot of our customers who talk to us about branding because they're confused, right? You go, you Google something on branding and you're going to get 20
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