E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy
OPERATORS
00:00
Optimizing Metrics and Multi-Channel Approach
The chapter highlights the significance of mastering Facebook ads and optimizing key metrics like conversion rate, AOV, and LTV before expanding to other social channels like YouTube or TikTok. It delves into the spike in CPMs across platforms and speculates on the reasons behind the increase. The strategic planning of reintroducing channels is discussed, emphasizing proactive decision-making and diversification to enhance marketing effectiveness.
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