
Building India's answer to Ogilvy | Pratik Gupta @ Zoo Media
Founder Thesis
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The Evolution of the Business
The app and technology business, especially inside of Facebook, became a really big thing for us. People were now asking for video content a lot more. Influencers you were doing since 2009, 2005, the term influencer was also not there when we started doing it. Then Google came up with this thing called Google Glass. It had hacked out and then there was we did this one campaign. I remember with the Google Glass, which I still have. And that's where a majority of our people were also deployed for most of our friends.
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