Mark Cuban doesn’t believe in following your passions | ReThinking with Adam Grant
TED Business
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Is Your Brand Loyalty a Competitive Advantage?
Research shows that organizations that advertise integrity are most likely to be accused of hypocrisy. So in that sense, it sounds like your competitive advantage is actually your brand loyalty. "I have a fundamental elergic reaction to the idea that a pharma company should be pushing drugs on people"
Play episode at 12:42
Transcript
