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The Value Proposition Is a Game Changer, Right?
i was wondering, how reasonable would it be to assume that we can anticipate that sort of disruption advance? Because we have a lot of unpredictable things going on right? We have many possible value games we could be playing. So do you relate the codek example in the spirit of that something we can anticipate and plan, or is it more of an adaptive philosophy you're suggesting? That's a great question. And i very strongly believe that this, this is available thinking through, this is strategic. If anything, it's more important to be strategic in these contexts than in industry contents where things are more stable. It's not that you can solve these cases without meaningful investment in strategy. No