Inside India’s ₹4,000 Cr Protein Boom: A Deep Dive with MuscleBlaze Founder Sameer Maheshwari
ASYMMETRIC
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Protein Consumption Trends in India
This chapter explores the complex landscape of protein consumption in India, focusing on personalized nutrition and its implications for health, particularly for individuals with specific medical conditions. It highlights the evolution of protein products available in the market, consumer behavior regarding protein intake, and the challenges related to taste and quality assurance in fortified foods. The discussion emphasizes the importance of making protein more accessible and affordable while analyzing the dynamics of the sports nutrition market and the impact of consumer preferences on buying decisions.
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