5min chapter

Social Media Marketing Podcast cover image

Marketing Partnerships: How to Extend Your Reach With Content Collaboration

Social Media Marketing Podcast

CHAPTER

What Is Brand Scaping?

brand scaping is essentially averaging the audiences of others for the benefit of both. The idea that you could actually partner with other brands and create valuable content to proactively send to their audience. "It really boils down to three simple things, it's better, it's faster, and it's cheaperr let's start with the better," says Awson.

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